Wiemu 0019

Branded by Merckx

Everything has been said and written about five-time Tour winner Eddy Merckx. Yet every year publications still appear about the best cyclist of all time. Merckx continues to capture the imagination and is still an important sales argument today. It was no different in the past. A look at KOERS' large collection of memorabilia, with Eddy Merckx as the subject.
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© Hannes Verstraete | collection KOERS
The 1969 Tour viewed through a different lens. With this viewmaster you can experience Merckx's first Tour victory in 3D as a viewer. As if you were there yourself.
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© Hannes Verstraete | collection KOERS
When Merckx promotes the R6 cigarette brand during his career, he is the cigar. Cycling heads on cigar bands do not cause a stir, except for cycling collectors who have to complete their collection again.
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© Hannes Verstraete | collection KOERS
From watches (Verdal) to frying fat (Resi) to Spanish oranges. Merckx appears to be the perfect signboard for a range of products.
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© Hannes Verstraete | collection KOERS
Frankie, Andy Bell and many other Flemish singers who celebrate Belgian top drivers are commonplace in 1970. As if Willy Sommers were to sing Tom Boonen today.
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© Hannes Verstraete | collection KOERS
Long before king football starts to dominate the Panini scrapbooks, the heads of riders adorn the collector's cards. King of Course Eddy Merckx is invariably on the first page of the Sprint scrapbooks.
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© Hannes Verstraete | collection KOERS
Merckx even praising a football! The Super As goes just like Eddy Merckx straight to his goal.
R0564 01
© Jan Darthet | collectie KOERS
This fixie (although equipped with a front and rear brake) was brought onto the market by bicycle manufacturer Eddy Merckx in 2012, at a time when the fixie is experiencing a real revival in major cities.
R0564 02
© Jan Darthet | collectie KOERS
With this bike, the manufacturer wants to pay tribute to the world hour record that Merckx set forty years earlier (1972) in Mexico, of course on a track bike without gears.
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