Reigning world champion Marianne Vos sees the launch of 'La Course' in 2014 as a stepping stone to the organisation of a new, fully-fledged Tour de France for women, something which fits in perfectly with the Dutchman's ambition to have cycling for women seen as fully-fledged. Vos herself will of course appear at the start of the first edition of La Course. In anticipation of the final arrival of the Tour for men, the women do 13 laps - about 90 km - on the stones around the mythical Arc de Triomphe.
In a royal sprint, Vos proves to be the fastest and sprints as first across the finish line in Paris. She does so on a very beautiful bicycle. In close cooperation with Vos, bicycle manufacturer Giant - the bicycle manufacturer of her former Rabobank-Liv team - develops an 'Envie Advanced Aero Road Bike' line. These road bikes were made specifically for professional cyclists, and every positioning of components was thoroughly tested. The gold shades on the saddle and frame of Vos' bike - referring to her Olympic gold medals - make the whole look absolutely stunning. It is definitely a gem that will also forever symbolise a real revolution in women's cycling.